Comment on Google Just Rebranded 'Google Enterprise' As The Far More Approachable 'Google For Work' (GOOG)

Google Just Rebranded 'Google Enterprise' As The Far More Approachable 'Google For Work' (GOOG)

Google announced Tuesday that it's rebranding its line of enterprise products — like Gmail for businesses and Google Cloud Platform — as "Google For Work" instead of the old, more unwieldy "Google Enterprise." In a blog post about the rebrand, Google executive chairman and former CEO Eric Schmidt writes that the company decided that it was time for the name to "catch up with our ambition," since Google caters its products to all types of work environments.

 

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