Comment on This Adtech Company Will Send A Marketer Into Space

This Adtech Company Will Send A Marketer Into Space

Virool, a programmatic video advertising startup, has devised an ambitious stunt to gain attention during the annual Advertising Week New York: it is planning to send a marketer into space. The company is asking creatives to send their video campaigns to its dedicated “Race To Space” website. The marketer judged to have entered the spot most likely to go "viral" will be handed a ticket to become one of the very first passengers to take a commercial spaceflight on board Virgin Galactic, the venture owned by British entrepreneur Sir Richard Branson.

 

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