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What Your Zip Code Says About You

U.S. zip codes were designed in 1963 to tell USPS how to sort your mail — but now they might tell others how you live your life. Software company Esri’s Tapestry Segmentation project has combined U.S. Census demographic data with marketing data to offer a picture how we live — whether you’re spending Saturdays in line for the opera or for government assistance, or if you’re getting takeout from Chick-fil-A or Whole Foods. All you have to do is enter your zip code to receive your postal code horoscope.

 

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