Comment on REPORT: Yahoo Is Looking To Acquire Video Adtech Platform BrightRoll For $700 Million

REPORT: Yahoo Is Looking To Acquire Video Adtech Platform BrightRoll For $700 Million

Yahoo is lining up an acquisition bid for video adtech platform BrightRoll as the company continues to accelerate its video strategy, TechCrunch reports. Sources tell TechCrunch that term sheets have already been signed and that the deal is likely to be worth within the region of $700 million to $725 million, although it could be valued as much as $1 billion.

 

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