Toy sellers are increasingly catering to time-starved, budget-conscious shoppers with new features on websites or improved layouts in the toy aisle. Toys R Us' website has a new "gift finder" that features top gifts for every toy category and allows shoppers to easily search items by age group and price range, among other factors. Toy sellers aim to perk up sales that were flat last year, though they hope to get a boost this year from toys related to Disney's "Frozen" and the Teenage Mutant Ninja Turtles, which could sell out quickly. "Shoppers need to be strategic," says Chris Byrne, content director at TTPM, a toy review site. For hard-to-find toys, sign up to stores' Twitter feeds and keep checking the aisles, says Laurie Schacht, CEO of the publication The Toy Insider. To make it easier, signing up for free membership at TTPM.com can get you e-mail notifications when a sold-out toy you want becomes available online. Toyinsider.com lists all the toy discounts offered over Thanksgiving weekend, Schacht says. Target has teamed up with dozens of specialty toy brands to offer hundreds of such items. Toys R Us' revamped loyalty program allows customers to get more rewards faster.