From the cease-and-desist letter sent by Ansel’s lawyer to the Reno bakery. (via Facebook)While NYC pastry chef Dominique Ansel may have trademarked the word “cronut” to describe the cross-breeding of a croissant and a donut, he’s certainly not the only person to have made or sold them. Now his lawyers are sending cease-and-desist notices to bakers to get them to stop calling their creations “cronuts,” even if they’ve never used the word on their menus. Rounds Bakery of Reno, NV, says that it recently received a C&D notice from Ansel’s lawyers, telling it to stop selling its donut/croissant product as a “cronut.” Problem is, the folks at Rounds say they have never employed that trademarked term. The owner of Rounds explains to the Reno Gazette-Journal that his bakery was aware of the trademark and that it “has been very diligent about not using the term Cronut.
Comment on Bakery That Never Used The Word “Cronut” Told To Stop Using The Word “Cronut”
Chris Morran, The Consumerist
Fri, 10/24/2014 - 8:19am
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