This article originally appeared on Entrepreneur.com. My field of integrated communications is a service business that by definition must be productive. People’s deadlines must be met with deliverables executed on a critical path, with many layers of dependencies: Clients depend on teams to launch products, time financial news and outmaneuver competitors. Companies like mine must produce before others can deliver and produce well, staying creative, insightful, accurate and proactive, even under pressure. It’s a tall order.