The Advertising Standards Agency (ASA) has warned YouTubers they need to make it clear when videos are promoting a product. Earlier this week, the BBC raised its concerns with the ASA after finding a number of UK video bloggers were paid to promote Oreo biscuits on their channels in a manner that was essentially advertising, though the vloggers then failed to communicate this to their viewers. "We noted that the presentation of each ad was very much in keeping with the editorial content of the respective channels and that the fact that the videos were marketing communications would therefore not be immediately clear from the style alone," the ASA has now ruled. Continue reading…