Comment on 11 Economic Lessons to Make You a Smarter Shopper For Black Friday

11 Economic Lessons to Make You a Smarter Shopper For Black Friday

The first and last rule of prices is that nobody knows what anything is worth. Shoppers are guided by shallow clues ("this is cheaper than that") and latent emotions ("it feels like a good deal") rather than knowledge and deliberate thinking. The discounts you'll see Friday are an act of theater co-produced by retail stores and suppliers.

 

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