Comment on IBM Strategy: Protect The Machine, Not The People

IBM Strategy: Protect The Machine, Not The People

Twenty years ago, I was part of the Ogilvy & Mather team that helped restore IBM's image. The technology giant had slipped downhill, so much so that many customers perceived it as arrogant and out of touch. In a bold move, IBM fired all its advertising agencies worldwide and consolidated its entire account at [...]

 

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