Comment on Samsung was so surprised by its success in the US that it sent people to audit its own employees

Samsung was so surprised by its success in the US that it sent people to audit its own employees

Driven by huge smartphone sales and clever marketing, Samsung's mobile division enjoyed a spectacular two-year run from the end of 2011 through 2013. But things changed last year. The company's profits started tanking, which it blamed on increased competition from other smartphone makers. Most people blame Xiaomi, the Chinese startup that sells really nice phones at half the cost of Samsung's best phones.

 

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