Remember when George W. Bush sold himself as a "compassionate conservative"? Of course you do. Now, his brother Jeb is using a similar formulation, describing himself as an "inclusive conservative." The difference may seem trivial at first, but the Bushes are no fools when it comes to winning elections. And this difference tells us something about the changing perception of the parties, as well as the changing priorities of left and right. In both cases, the descriptors seek to soften or modify "conservative." Back in 1999 and 2000, some felt that "compassionate conservative" was kind of backhanded, implying that plain old conservatives aren't compassionate.