Comment on Can Guy Fieri Sell Greek Yogurt? Scripps Taps Data To Boost ‘Upfront’ Sales

Can Guy Fieri Sell Greek Yogurt? Scripps Taps Data To Boost ‘Upfront’ Sales

Scripps Networks wants to push TV advertisers get beyond the traditional ad-sales process, helping instead to identify which audiences of which specific programs are more likely to buy particular products. As part of its pitch for TV’s coming “upfront” market, the operator of Food Network, HGTV and Travel Channel will offer sponsors more granular data...

 

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