Maurice Lévy admits that 2014 was a difficult year for the third-largest ad agency network in the world, Publicis Groupe. He also admits it was his fault. There was the failed $35 billion merger with Omnicom, industry-wide declines in some areas of traditional advertising spend, currency headwinds, and three major clients pulling back spend from its Razorfish digital agency.
Comment on Publicis boss Maurice Lévy tells us why he has a 'good level of confidence' about 2014 (PUB)
Lara O'Reilly, Business Insider
Sat, 03/28/2015 - 7:39am
Comment On This Story
Welcome to Wopular
Wopular is an
online newspaper rack,
giving you a summary view of the top headlines from the top news sites.
Senh Duong (Founder)
Wopular,
MWB,
RottenTomatoes
MoviesWithButter : Our Sister Site
- "Expendables 4" Starts Shooting This Fall, Says Randy Couture at the Arnold Sports Festival more
- “Expendables 4” Gets Funding Interest from “Ip Man 3” Financier more
- "Ip Man 3" Distributor Suspected of Box Office Fraud, Parent Company Loses $200M in Market Cap more
- Yen Targets "Ip Man 4" for 2018 Release; Discusses Film with Director, Producer more
- "Ip Man 3" Shatters Expectations with $72M Opening [China Box Office] more