Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here! Just because your marketing is automated doesn’t mean it needs to feel that way. Today, Oracle announced updates to “Program Orchestration” B2C cross-channel marketing product that will help it be more adaptive to customer interactions rather than planned out in advance.