Comment on Tear Jerker Commercials: Social Good or Simply Goodwashing?

Tear Jerker Commercials: Social Good or Simply Goodwashing?

It used to be that the most successful ads made us laugh. Now they make us cry with stories of social good. As social responsibility becomes more of an expectation than a nice-to-have, consumers will look for companies that have those values baked into their business rather than as an easily disposed standalone initiative.

 

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