Comment on Shake Shack: Like the Burger, Not the Stock

Shake Shack: Like the Burger, Not the Stock

NEW YORK (Real Money) -- Tastes are fickle, and the market can quickly lose its appetite for the flavor of the month. This is particularly true of companies that sell familiar or popular products. People latch on to these companies, reasoning that if they enjoy the product, then the stock must also be great. Many of you don't remember Boston Chicken, the precursor to Boston Market.

 

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