Sometimes progress comes at a steep cost. Sealed Air Corp., the company that invented Bubble Wrap and has sold it since 1960, is changing things up — and in the new version of its iconic product, iBubble Wrap, you won't be able to pop the plastic capsules. Sealed Air is making the change because shipping the pre-inflated Bubble Wrap takes up a lot of space — yes, Bubble Wrap has to be shipped, too — and the new version is delivered in flat sheets that online retailer and other customers will inflate at their warehouses, The Wall Street Journal reports. Sealed Air almost discontinued Bubble Wrap a few years ago, leaving the market to imitators, because the bulk of the packages made it too expensive to ship more than 150 miles.