Comment on Why Is It So Hard To Serve Small Business? Blame The 90% Challenge

Why Is It So Hard To Serve Small Business? Blame The 90% Challenge

There’s a convenient narrative about small business that we’ve all heard a million times.  Small business represents a huge, underserved, and highly lucrative market for finance-oriented entrepreneurs and large organizations alike. The prevailing wisdom is that these businesses run on Intuit’s QuickBooks, which enables them to have organized, accurate, and [...]

 

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