Should a company's reverse split worry me? - R.S., Larkfield-Wikiup, Calif. A healthy and growing company will occasionally execute a reverse split, but it's mainly enterprises in trouble that do so, to prop up their very low stock prices. If a company you're interested in plans a reverse split, there's a good chance it's in trouble, and you should learn more to decide whether you want to hang on. Today, based in Louisiana, I'm one of North America's biggest outdoor advertising companies, with more than 144,000 billboard faces, 130,000-plus interstate logo signs, and 40,000-plus transit and airport displays.