It’s not surprising to hear that Amazon is dominating e-commerce, but a new survey from e-commerce startup BloomReach quantifies the e-retailer giant’s domination. According to the 2,000 people surveyed, 44% said they turn to Amazon first when they’re interested in buying something. Since 21% of people Google the product first, that means Amazon beats every other retailer combined by 10 percentage points as the knee-jerk place to inquire about a product.