Comment on ‘Star Wars’ expected to sell most movie tie-in products ever

‘Star Wars’ expected to sell most movie tie-in products ever

Disney’s “Star Wars: The Force Awakens” is a huge hit already — in stores. The much-anticipated film, which debuts Dec. 18, is on track to sell more tie-in goods than any single previous film. And it’s not just toy light sabers and action figures. The marketing juggernaut has spread to so many retail categories, including...

 

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