Comment on CSUF marketing expert weighs in on Thanksgiving shopping, Black Friday and Cyber Monday

CSUF marketing expert weighs in on Thanksgiving shopping, Black Friday and Cyber Monday

Pre-Black Friday sales are getting started -- on Thanksgiving of course. “It’s almost as if they are offering it as a new Thanksgiving experience,” said Howard Forman, Cal State Fullerton associate professor of marketing. “The football games...

 

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