Comment on Ford is rolling out 4 new SUVs (F)

NewspressFord is preparing to introduce four new SUVs, according to sources familiar with the company's plans. The automaker will design and develop a quartet of new models that are intended to attack segments in which Ford currently lacks products. The current boom in US auto sales in particular has been defined by strong sales of SUVs, leading some industry executives and observers to conclude that a permanent shift away from sedans is underway. For its part, Ford has said that it will continue to produce a balanced portfolio of vehicles, but this move indicates that the Detroit car maker sees significant potential in expanding beyond its current, already considerable SUV offering. Three key factors are driving Ford's bet: Young, growing families First, the company expects that young people will be starting families in the next few years, as the economy continues its rebound from the Great Recession. Among younger buyers, a generational move away from sedans appears to be underway.