Comment on On cutting-edge voter data, Trump critically behind Clinton

By THOMAS BEAUMONT, Associated Press, San Francisco Chronicle: Politics
Tue, 05/31/2016 - 12:21pm

On cutting-edge voter data, Trump critically behind Clinton

The presumptive Republican presidential nominee has dismissed the science that defines 21st century political campaigns, a tool that President Barack Obama used effectively in winning two terms and the Clinton campaign has worked on for nearly a year. The information now guides a range of decisions, like the types and volume of advertising, where to deploy campaign staff to mobilize voters and where a candidate should visit. Trump told The Associated Press this month the tool was "overrated" and he planned "limited" data use during the general election, though his campaign has worked with firms and a small in-house staff to track voters during the primaries. Later, senior adviser Rick Wiley, who was hired in April, suggested Trump would run a "state of the art" campaign and use data strategically, relying on Trump's own list of supporters, the Republican National Committee's voter list and a data service financed largely by the RNC called Data Trust. Obama's 2008 presidential campaign revolutionized the way technology could be used to identify and keep track of supporters who attended his campaign events and gave money to his candidacy. Kriegel said the nearly yearlong preparation has allowed his team to build intricate voter turnout models aimed at predicting voter behavior, especially in potential swing states.

 

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