Comment on Ibotta adds deep-linking technology to offer up to 40 percent cash-back rebates

Ibotta adds deep-linking technology to offer up to 40 percent cash-back rebates

When Ibotta linked its mobile-app users to cash rebates from online stores three years ago, the experiment failed. Miserably. “We felt the tools and technology weren’t good enough for our use case,” said Bryan Leach, founder and CEO of the Denver-based shopping app. “You had to pinch and zoom. Customers weren’t getting an immediate notice on their reward.

 

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