By MaryEllen Tribby "How do we keep from 'giving away the store?' That is, how do we keep from giving away what we'd normally charge clients to do for them?" This is a very common question and a very good question. It's something anyone who uses content marketing should ask themselves. The good news is, it's actually easy to keep a hold on that store and reap the benefits of publishing content. Here are a few examples that will illustrate how you can do this. Sell a Service by Explaining How to Find You If you sell a service, you don't need to provide content on how to do what you do because people who want to do it themselves aren't really in your target market.