Iowa State athletic director Jamie Pollard made that assertion during a radio interview last week, shortly after the Big 12 decided against expansion . Some league athletic directors have been critical of the Big 12's expansion process, arguing they should have had a bigger role in the deliberations, while others wonder if the league is built to last . Discussions were conducted at the level of university presidents and chancellors, in some cases career academicians with little background or knowledge of college sports. [...] the Big 12 also generates significant revenue in men's basketball with marquee programs such as Kansas, Oklahoma and Texas often on the national stage.