NEW YORK (AP) — Sale or no sale, Twitter users are bound to see changes as the beleaguered communications service tries to broaden its appeal to more people and advertisers. The company is scheduled to report its third-quarter earnings on Thursday, and analysts are expecting lukewarm results along with a dismissal of takeover rumors. A new parent — whether that's Google (huh?), Salesforce (who?) or Disney (hmm...) — could inject fresh life into a 10-year-old company that's never turned a profit and remains confounding to many people. [...] Instagram no longer presents feeds chronologically; they are now sorted much like Facebook's news feed, using some secret formula known only to Facebook. YouTube hardly had any ads when Google bought it; now, ads are so prevalent that YouTube is able to charge $10 a month for an ad-free version called Red. Instagram has also inserted ads into users' feeds of perfectly composed snapshots featuring everything from cappuccino foam to seafoam. Jonathan Cowperthwait, a Twitter user since 2008, said he'd be worried if Google bought Twitter because the online search giant "is the worst" at social services that aim to foster online interactions, beyond email. Would Twitter become a business product, used for customer service and marketing instead of revolutions, neo-Nazi memes and political outbursts? Walt Disney's reputation as a squeaky-clean, family-friendly company is perhaps the clearest antithesis to Twitter's soul, as many users see it — even though Disney is much bigger than Mickey Mouse and owns ABC, Marvel and the "Star Wars" franchise, among other properties.
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By BARBARA ORTUTAY, AP Technology Writer, San Antonio Express-News: World
Thu, 10/27/2016 - 1:03am
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