Comment on Amazon courts food shoppers

Amazon courts food shoppers

Amazon wants you to order your turkey, stuffing and cranberry sauce online this Thanksgiving — its latest effort to make its Prime subscription service a central part of food shopping, much the way it's done for other consumer goods. "Grocery is a massive market opportunity for them," said R.W. Baird analyst Colin Sebastian. Amazon started its grocery delivery business around its home town of Seattle, and has since expanded to about 18 cities and regions, including London and New York. Amazon has been continuously adding services to its Prime loyalty program, which offers free two-day shipping on many items and boasts an estimated 65 million members (Amazon does not disclose the figure). Adding services like grocery delivery and original video programming costs money, but Amazon founder and CEO Jeff Bezos says it's worth it because Prime members spend more at Amazon.

 

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