Comment on What Are the Most Relevant Brands to American Consumers?

What Are the Most Relevant Brands to American Consumers?

When a brand loses relevance, it generally loses sales and in many cases slowly goes out of business.Research company Prophet surveyed nearly 15,000 customers about more than 300 brands across 27 industries to develop its second annual consumer-based Brand Relevance Index (BRI) [opens in PDF]. The researchers defined relevance in a very simple way: "Brands consumers can't live without equals relevance."The research firm picked the 300 companies it surveyed consumers on by looking at companies from all industries that contribute materially to United States household spending.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News