Comment on ​NBA D-League to become G-League under Gatorade sponsorship

​NBA D-League to become G-League under Gatorade sponsorship

The NBA has signed an entitlement deal for the D-League with Gatorade, rebranding the property as the NBA Gatorade League beginning next season. Gatorade’s new NBA G-League logo will be featured on all team jerseys and in on-court signage, in addition to appearing on the league’s digital platforms. Even the league’s game balls will sport the NBA G-League logo. Gatorade, which is based in Chicago and is owned by PepsiCo (NYSE: PEP), also will use the league to test new products and equipment,…

 

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