Comment on China's new multibillion-dollar target market: LGBT youth

China's new multibillion-dollar target market: LGBT youth

Wikimedia CommonsChina’s Spring Festival, which celebrates the lunar New Year, is the ultimate test for fledgling romances. A partner’s invitation to meet family signals commitment; but for China’s LGBT population, the holiday creates disproportionate stress. Only 5 percent of them have come out of the closet, and they are, as a group, under remarkable pressure to get married to someone of the opposite sex. During this year’s Spring Festival festivities, which occurred in late January and early February, a leading local Chinese mobile phone brand, Vivo, made waves with a supportive message urging LGBT Chinese to bring their partners home.

 

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