Comment on YouTube Ad Boycott Expected to Have Minimal Revenue Impact on Google, Analysts Say

YouTube Ad Boycott Expected to Have Minimal Revenue Impact on Google, Analysts Say

Google is facing a worldwide advertiser backlash over ads programmatically placed on YouTube in videos containing hateful, terroristic and racist messages, but the near-term impact from the controversy will be “minimal,” according to RBC Capital Markets analysts. “Yes, this is a headline negative and we can understand why brands would be upset,” RBC’s team of...

 

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