Comment on A heated battle between Amazon and an Alibaba-controlled firm might be coming soon to Thailand (BABA, AMZN)

A heated battle between Amazon and an Alibaba-controlled firm might be coming soon to Thailand (BABA, AMZN)

eMarketerSoutheast Asia’s ecommerce sector may not yet get as much attention as China. But as recent ecommerce estimates suggest, online B2C spending Southeast Asia is set to grow by double digits through at least 2020, making the region a key area of interest for retailers and marketers. For now, much of the ecommerce activity and web traffic in Southeast Asia is dominated by one large ecommerce retailer—Lazada Group. In fact, Lazada’s control of the region’s ecommerce sector was enough to entice Alibaba as a suitor; the China-based ecommerce giant purchased a controlling stake in the company last year for $1 billion. According to data from SimilarWeb cited by ecommerceIQ, Lazada properties drew the largest number of page views among B2C retail sites in Thailand, Indonesia, Singapore, Malaysia and Vietnam in December 2016. Take, for example, SimilarWeb’s figures for Thailand, where Lazada claimed almost 41 million monthly page views during the month.

 

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