Comment on Birchbox CEO: Short emails to top players helped us launch

Birchbox CEO: Short emails to top players helped us launch

NEW YORK (AP) — Before launching Birchbox seven years ago, CEO and co-founder Katia Beauchamp had to convince some of the world's biggest beauty brands to get behind the $10-a-month subscription service that ships sample-sized mascaras, moisturizers and other cosmetics to customers. So how did Beauchamp get the attention of top executives?Read more on NewsOK.com

 

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