Comment on Ron Howard talks branded entertainment at Cannes Lions

Ron Howard talks branded entertainment at Cannes Lions

Imagine Entertainment founder Ron Howard was in Cannes on Friday to advance a plan with marketers to create branded entertainment. He said investment company Raine Group, run by Joe Ravitch and Jeff Sine, had helped the firm broaden its business plan beyond making movies and TV series. “We have occasionally done some branded-content business, but...

 

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