Comment on Southwest Airlines still has the power to lower fares of competitors, study says

Southwest Airlines still has the power to lower fares of competitors, study says

When Southwest Airlines was still an upstart in the 1990s, a federal study found that the low fares offered by the Dallas-based carrier forced its competitors to slash prices in those markets the airline entered. It was called the Southwest Effect. Although the airline is now the third-busiest...

 

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