Editor's note: This story originally ran Friday, Feb. 21, 1986, to launch Houston's then new marketing campaign. Since then, Houston has adopted several other slogans to boost the city's image as a place to live and work, including "Houston's Hot," "Houston: Expect the Unexpected" and "Houston: Infinite Possibilities." Three years ago, city boosters unveiled Houston's latest image makeover: "Houston: The City With No Limits." Houston Proud. That's the slogan and general idea of a grassroots "feel good" campaign, modeled after the successful "I Love New York" promotional blitz, that the Houston Economic Development Council is hoping will translate into new jobs and added industry.