GoogleYouTube is rolling out a new tool, called Director Mix, to make it easier for marketers to churn out hundreds, if not thousands of variations of video ads. The company is on a mission to convince advertisers that more relevant ads — tailor made for a certain viewer's profile — will have a much bigger impact on consumers. It sounds pretty logical, but many big advertisers still only repurpose TV ads for the web.
Comment on YouTube wants to make it easier for marketers to make thousands of different ads
mshields@businessinsider.com (Mike Shields), Business Insider
Sun, 09/24/2017 - 9:01pm
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