Comment on Artificial intelligence could make brands obsolete (GOOGL, AMZN, AAPL)

Artificial intelligence could make brands obsolete (GOOGL, AMZN, AAPL)

Shutterstock/Christopher Boswell Brands are dead, or they might be in the future. According to Aaron Shapiro, the CEO of the marketing firm Huge, brands will take a backseat as technology like artificial intelligence and machine learning become more prevalent. "As machines start to take more decisions for people it makes it harder for marketers to figure out how to enter into that equation and how to influence consumer behavior," Shapiro told Markets Insider.

 

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