‘Tis the season of incentives. That’s right. Think about it like this: Around the nation, kids are anxiously waiting for the bearded man up north to deliver compensation for their good behavior. For Santa, it’s a simple model: Desired behavior (e.g., being nice, as opposed to naughty) is rewarded with desired incentives (e.g., a Red Ryder BB Gun). Unfortunately, Santa’s simple model is often forgotten in the business world.