NEW YORK (AP) — CVS Pharmacy, the retail division of CVS Health Corp., wants to end touch ups of its beauty images in its marketing campaigns by the end of 2020.The plan, announced Monday, affects the marketing materials CVS produces, but it also says it will work with key brand partners and industry experts to develop specific guidelines in an effort to ensure transparency.CVS says it will also launch the "CVS Beauty Mark", a watermark used to highlight imagery that [...]
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By ANNE D'INNOCENZIO / AP Retail Writer, The Providence Journal
Mon, 01/15/2018 - 8:50am
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