What if Amazon.com (Nasdaq: AMZN) and its billionaire founder Jeff Bezos owned department store stalwart Macy’s Inc. (NYSE: M) or its rival Dillard’s (NYSE: DDS)? Eric Schiffer is CEO of Patriarch Equity in Santa Ana, California and an investment and branding expert. He said Macy’s and other retailers need to realize their world has changed and focus much more on e-commerce and digital experience and even try to bring that to stores. “Imagine if Jeff Bezos owned Macys.