Priceline is changing its name and there will be no negotiation. Apologies to former pitchman William Shatner. The Priceline Group, which operates travel aggregating websites Priceline.com and Booking.com, is changing its corporate name to Booking Holdings effective immediately, the company announced...
Comment on Priceline is changing its name (sorry William Shatner)
Doreen Christensen, South Florida Sun-Sentinel
Wed, 02/21/2018 - 11:59am
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