Comment on Vail Resorts launches 10th anniversary celebration of Epic Pass with $99 deal for active, retired military and families

Vail Resorts launches 10th anniversary celebration of Epic Pass with $99 deal for active, retired military and families

Vail Resorts’ industry-shifting Epic Pass turns 10 this month and, as part of a series of upcoming deals to celebrate the anniversary, the resort operator is offering $99 passes to all active and retired military and expects to funnel $1.5 million in donations to veteran organizations. As Vail Resorts chief Rob Katz and his team pondered the last decade of growth, they thought about the founders of Vail Mountain, 10th Mountain Division veteran Pete Seibert and Army engineer Earl Eaton who returned from World War II to establish what would become one of the world’s most recognized ski areas. “Pete and Earl were about making the mountains more accessible.

 

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