Comment on Frenemies Amazon and Best Buy Expand Partnerships

Frenemies Amazon and Best Buy Expand Partnerships

After Amazon.com (NASDAQ: AMZN) nearly drove Best Buy (NYSE: BBY) to the brink of bankruptcy, the electronics superstore has battled back to the point where the two are not only able to coexist, but often even partner with one another.So strong is their relationship today that Amazon and Best Buy just announced an exclusive deal that will have Best Buy selling Amazon Fire TVs in its stores while becoming a merchant on Amazon's site. Arguably, the very thing that nearly ruined Best Buy is now what's allowing it to grow.Image source: Amazon.com.Continue reading

 

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