TALLAHASSEE — Florida’s tourism arm is touting marketing efforts that attracted an increase in travelers from America’s northern neighbor, less than a year after admitting the state had taken its Canadian visitors for granted. Visit Florida announced Monday that its expanded attention on Canada played a role in the nearly 4 percent growth in tourism from 2016 to 2017. The rise in Canadians comes as the state continues to experience a decline in overseas travel, which has fallen more than…
Comment on Florida's 'warm, welcome message' to Canada pays off
JIM TURNER, Biz Journals
Wed, 04/25/2018 - 7:45am
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