Comment on Upfronts 2018: Networks Went Back to Basics Amid Merger Mania

Upfronts 2018: Networks Went Back to Basics Amid Merger Mania

Ben Sherwood was crowing. The Disney-ABC Television Group president kicked off his upfront pitch to advertisers by bragging about revived multicamera comedy “Roseanne,” whose star Roseanne Barr had just introduced him on stage. The show had recently secured its hold on the top ratings position in Nielsen’s 18-49 demographic for the season.

 

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