Shares of The Trade Desk (NASDAQ: TTD) have skyrocketed 103.4% year to date in 2018, according to data from S&P Global Market Intelligence, driven by two exceptional quarterly reports from the programmatic advertising specialist.The Trade Desk's first big pop of the year came on February 23, when shares climbed more than 20% on what CEO Jeff Green called an "outstanding" fourth-quarter 2017 report.